Oral administration of eye supplementation has always been frowned upon by experts, as many of them don’t reach the eye in the right concentration because of poor bioavailability. Knowing fully well the challenges, OWN has embarked upon developing condition specific nutraceutical formulations using patented delivery technologies to improve bioavailability and ensure that they reach the eye in the right concentration. Lutemax2020, developed using OmniBead and CurcuWIN, developed using Ultrasol Technology are few examples to cite. Formulations made using these ingredients are superior and several times more effective than general eye supplements. Effectiveness of these ingredients are tested through clinical studies, which endorses its superiority.